BRAND & RETAIL DESIGN
ENVIRONMENT & STORYBOARD
IDENTITY & RETAIL SIGNAGE
PACKAGING & ADVERTISING
Created an upscale alternative wellness brand for a flagship location in Laguna Beach, developing a complete experience across identity, packaging, e-commerce, environmental design, and retail.
Inspired by old-fashioned apothecaries and historic Laguna Beach, the identity combines nostalgic details with a contemporary, light coastal aesthetic.
Built a flexible packaging system for boxes, labels, wraps, stickers, and point-of-purchase materials, with adaptability for white-label products.
Designed and developed an e-commerce experience for 80+ products across four brands, supported by coordinated social, email, and digital advertising.
Extended Revance brands into corporate environments, interactive installations, trade shows, and video, translating established identities into physical and experiential form.
Concepted interactive installations for Revance’s Nashville headquarters, including a 40-foot company timeline, tablet experience wall, and hands-on product discovery wall.
Developed each from initial concept through detailed drawings, dimensional layouts, material specifications, custom physical elements, and digital content to transform complex science, technology, and brand stories into engaging spatial experiences.
Developed fast-turn concepts and detailed storyboards for presentations, social reels, and sizzle videos, defining footage, sequence, pacing, timing, and soundtrack before production.
Developed environmental and identity concepts connecting specialized offerings to the broader retail experience with signage, messaging, and placement.
Developed highly visible in-store messaging to build awareness of Pro program benefits among existing customers.
Created strategically placed die-cut signage connecting individual products with the Home Services teams available to install them.
Explored a complementary Home Services approach targeting customers who are already engaged with in-store design services.
Developed early concepts for Kellogg’s advertising and college marketing programs spanning advertising, packaging, and apparel.
Adapted existing cereal bowl packaging for cereal bars, carrying established recognition into a new product format.
Developed illustration and apparel concepts connecting Kellogg’s with university dining environments and student life.
