I’m a designer, art director, and lifelong inventor who loves figuring out why things work and imagining how they could be improved.
My design process is shaped by inherent empathy, visual instinct, and informed experimentation. I’m honored to be an ambassador of ideas and invention.
Giving complex problems a clear path without losing sight of the idea or business goal.
Bringing different perspectives together to find solutions that work from every side.
Carefully critiquing, exploring, and refining towards more engaging and effective work.
My career started in UX before we called it UX: designing enterprise interfaces, conducting usability research, and collaborating with product teams and developers. Since then, my work has included product design, visual design, branding, e-commerce, design systems, and creative direction. A few highlights:
Directed UX, visual design, brand development, and digital strategy across a high-volume agency environment, creating responsive experiences for clients including NetTax, Richards-Wilcox, Nottingham Spirk, and Aurora Storage.
Spent 12 years directing multidisciplinary creative and UX work for major brands, with projects for MGA Entertainment, Maybelline, Fox Entertainment, Kellogg’s, The Home Depot, and others.
Directed UX and visual design across four distinct brands, developing responsive experiences, extensive Figma design systems and component libraries, and a comprehensive 48-page brand guideline system.
Began my UX career designing enterprise interfaces, prototyping complex workflows, and conducting formal usability research for portals, intranets, and B2B software — long before UX became the discipline it is today.
I use AI to explore faster, generate possibilities, challenge assumptions, and close the gap between an idea and its execution.
I follow a 70/30 model: AI can accelerate the work, but it is not qualified to lead it. Concepts, taste, direction, and final decisions are my own.
I thrive when charting a path to a solution, and outline it using a process that is broad enough to create momentum and flexible enough to leave room for discovery.
Define the problem, audience, business needs, and measures of success.
Generate ideas, challenge assumptions, and identify strong directions.
Prototype, gather feedback, and improve on what works and what doesn’t.
Create, track, learn, and apply insights to future iterations.
I’m a builder by nature and enjoy creating all sorts of things, both digital and analog.
My DIY home renovation uncovered an affinity for cabinetry and woodworking.
I’ve sewn since childhood, from everyday garments to fancy dresses and winter coats.
I host a monthly challenge for ambitious makers, tackling projects like this colored pencil table.
When I’m not designing, you’ll likely find me biking or walking along the many forest and river trails around Atlanta.
I grew up in Atlanta and love to travel – I’ve visited 37 states! My favorites so far are Georgia and Utah.
I believe in the potential of the human spirit and always strive to be part of the solution.