BRAND & PRODUCT DEVELOPMENT
ART & BRAND DIRECTION
eBOOK & SOCIAL BRANDING
COLLATERAL & ENVIRONMENT
Created and launched an original consumer product line from concept through branding, production, e-commerce, retail, and marketing.
Developed 180 original designs, balancing creative ambition with small-scale production requirements.
Designed custom packaging and retail displays with built-in inventory storage to simplify retail stocking.
Built a direct-sales WooCommerce site and expanded distribution and fulfillment through Amazon.
Eight collections sold out in the first two weeks; Amazon’s Choice followed within the first month.
Introduced an unfamiliar product through emotionally driven campaigns showing how Original Love Notes could become part of everyday relationships, occasions, and moments.
Created a simple campaign around the product’s core purpose: encouraging people to express what matters most to the people they care about.
Led visual design and creative direction across Revance Aesthetics and its growing portfolio, creating a unified presence while protecting each brand’s individual character.
Developed social campaigns across brands, including the company-wide Setting the New Standard initiative, DAXXIFY® and RHA® product launches, to create distinct visual stories within a unified brand presence.
Designed educational materials for numerous practitioner events at Revance’s Global HQ and Experience Center, which served as practical references and lasting brand touchpoints.
Reframed Concept’s annual lead-generation eBook with a AI robot theme, transforming 11 pages of dense source material into a clear, engaging visual narrative.
Extended the publication’s visual concept into social and promotional creative, turning a standalone eBook into a cohesive annual campaign.
Developed a distinct identity for LINK that expanded Concept’s visual system while maintaining a visible connection to the parent brand.
Extended an established identity through trade show, print, social, and digital design touchpoints to unify a cohesive cross-channel presence.
Adapted the visual system for print and digital communications, preserving clear hierarchy and recognition across platforms.
