UX & BRAND DESIGN
BUILDING SYSTEMS
MOBILE LEARNING
WEBSITE REDESIGN
Led UX, visual design, and digital strategy across 20+ active agency accounts, creating responsive websites and landing pages from research and IA through design, iteration, and launch.
Reworked an overly dark, visually inconsistent homepage with sharper imagery, stronger brand color, and clearer hierarchy, creating a more inviting and distinctive entry point and better use of above-the-fold real estate.
• Visually flat
• Unclear imagery
• Generic messaging
• Low-score WCAG
• Brighter visuals
• Stronger branding
• Specific messaging
• High contrast text
Consolidated inconsistent CTAs into a clear, reusable system with distinct actions and differentiated components for contact or informational content. Testing validated the new approach for site-wide adoption.
Created a flexible template system for efficient website production and built three complete, uniquely branded sites from the same underlying structure.
A shared framework adapts through imagery, typography, color, and content without sacrificing individuality.
Brand-specific styles and defined visual rules keep each experience recognizable within the larger component system.
A responsive component system maintains hierarchy, usability, and brand expression across desktop, tablet, and mobile.
Created a mobile learning experience with short, interactive lessons to help people easily understand principles of empathy and how to apply it in real life.
Interviews, surveys, competitive research, and personas.
User needs translated into a sitemap, flows, and early wireframes.
Usability testing informed revisions to navigation, lesson content, and interactions.
A complete responsive design system and interactive mobile experience.
Redesigned a content-rich logistics website with improved pathways and stronger hierarchy to create a responsive experience that clarifies complexity.
Restructured dense service information into scannable pages with clear hierarchy, creating a system that effortlessly accommodates future updates, additions, and changes.
Built a scalable architecture for blogs, case studies, white papers, routing guides, and other resources, organizing an extensive content library into clear categories and pathways that make information easier to access.
