Tasked with developing a new brand and building a responsive e-commerce website for this alternative wellness merchant, I also designed the flagship retail store in the center of the Laguna Beach town square.
I developed an assortment of packaging design for die cut boxes, pillow boxes, label wraps and stickers, as well as accompanying POP signage. I created adaptable design systems to accommodate white labeling for external brands.
Pulling inspiration from old-fashioned pharmacies and the idyllic beachside location, I merged the themes to make an airy nostalgia with an inviting and classic aesthetic – and subtle exterior branding.
I researched, designed, built, and tested a responsive website with over 80 product offerings, and developed digital marketing strategies to introduce and promote the brand in the community.
Complete retail layout, design, and tech specs for 1000 sq. ft. town square location, including furniture selection, display sourcing, product placement, wall murals, interactive chalkboard wall, interior and exterior signage, floor-to-ceiling banner, and décor.
Questions? Ideas?
There’s plenty to talk about.
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